Basciattentiontoken.org

INTRODUCING BLOCKCHAIN-BASED DIGITAL ADVERTISING

Nov 22, 2017

Basic facts

Basic Attention Token radically improves the efficiency of digital advertising by creating a new unit of exchange between publishers, advertisers and users. It all happens on the Ethereum blockchain. The value of the token is based on user attention, which simply means a person’s focused mental engagement. Source: basicattentiontoken.org

Why Blockchain?

Additional sources

http://www.the-blockchain.com/2017/11/22/brave-expands-basic-attention-token-platform-youtube/?ct=t(RSS_EMAIL_CAMPAIGN)

http://www.coindesk.com/web-browser-brave-to-launch-ico-for-ethereum-ad-token/

https://cointelegraph.com/news/ad-blocking-browser-brave-introduces-new-way-to-support-websites

http://www.futuretechpodcast.com/tag/brave-browser/

Note

This site just shall give you a first impression of the depicted application. Please contact us, if you are interested in a detailed analysis of a specific use case or branch.